EST. 2008 · CALIFORNIA
Branded storytelling.
Documentary.
Scripted commercials.
About ↓
§ 01 · About
Aaron Lieber makes films for athletes, brands, and the worlds they share. Branded storytelling, scripted narrative, documentary, signature water cinematography. Multi-year shoots and 30-second spots. One director. Three crafts. Seventeen years of getting the camera where most rigs can't go.

Selected Work.

[001]
Bethany Hamilton
Unstoppable
A 6-week short film turned into a 6-year feature documentary.
Director Aaron Lieber
Subject Bethany Hamilton
Editor Carol Martori
Format Feature documentary, 97m
Watch Theatrical · Streaming
Bethany Hamilton: Unstoppable
★ Feature · Streaming
[FEATURE · 6 YEARS]
201897 MIN
[002]
Ready × Giannis Antetokounmpo
An NBA MVP at home surprising a local basketball team.
Director Tim Tadder
Film & Edit Aaron Lieber
Talent Giannis Antetokounmpo
Where Milwaukee
Format Documentary style, same-day shoot
Client Ready Nutrition
Ready × Giannis Antetokounmpo
[BRAND · ATHLETE]
202490 SEC
[003]
Ready × Aaron Donald
A defensive end's footsteps back to where it all started: Penn Hills High School.
Director Tim Tadder
Film & Edit Aaron Lieber
Talent Aaron Donald
Where Penn Hills High School, Pennsylvania
Client Ready Nutrition
Ready × Aaron Donald
[BRAND · ATHLETE]
2024BRAND
[004]
LifeProof
The phone-case spot that did $2M in product sales in its first hour on ESPN.
Director Aaron Lieber
Format Brand commercial
Client LifeProof
Where Multi-location
Note ESPN debut · $2M product sales / first hour
LifeProof
[BRAND · ICONIC]
2014BRAND
[005]
Surfrider
Blue Water Task Force
How volunteers test the water that protects our beaches.
Director Aaron Lieber
Format PSA / cause film
Where California coast
Client Surfrider Foundation
Role Director · Lieber Films
Surfrider Blue Water Task Force
[CAUSE · WATER]
2026PSA
[006]
Surfrider
POV · Blue Water Volunteer
First-person view of the volunteers protecting our beaches.
Director Aaron Lieber
Format PSA / POV cut
Where California coast
Client Surfrider Foundation
Role Director · Lieber Films
Surfrider POV · Blue Water Volunteer
[CAUSE · POV]
2026PSA
[007]
Hornitos Tequila
A Hornitos campaign in eight vertical cuts.
Director Aaron Lieber
Format 8 vertical cuts, 1 campaign
Where California
Client Hornitos Tequila
Note Mobile-first social campaign
2022BRAND
[008]
WSL × Original Sprout
A children's haircare brand meets pro surfing. Two cuts.
Director Aaron Lieber
Subject WSL athletes
Where WSL Tour
Format 2 vertical commercials, 1 campaign
Client WSL × Original Sprout
2025BRAND
[009]
2026 Water Cinema
Reel
Seventeen years of getting the camera where most rigs can't go.
Director Aaron Lieber
Format Reel · selects, 2008–2026
Where Multi-location
Crafts Director · DP · Water
For Brands · Agencies · Athletes
2026 Water Cinema Reel
[REEL · 2026]
2026REEL
[010]
WSL × Eventbrite
Two commercials from one event: the US Open of Surfing.
Director Aaron Lieber
Subject WSL athletes · Kassia Meador
Where US Open of Surfing
Format 2 commercials, 1 event
Client WSL × Eventbrite
2025BRAND
[011]
WSL + Eero
Behind the broadcast booth, how the WSL reaches the world.
Director Aaron Lieber
Subject WSL broadcast operations
Where WSL events
Format Behind-the-scenes brand film
Client WSL + Eero
WSL + Eero
[WSL · BTS]
2025BRAND
[012]
Sharkbanz
Three hero pieces for one brand: an animated explainer, product-focused lifestyle, and a brand story told through Bethany Hamilton’s eyes.
Director Aaron Lieber
Talent Bethany Hamilton
Format 3 hero pieces: explainer · lifestyle · brand story
Where Open ocean
Client Sharkbanz
2025BRAND
[013]
Reef × Paipo
A launch film for Reef's most upscale sandal: real wood, full-grain leather, carbon neutral.
Director Aaron Lieber
Format Product launch · brand film
Product Paipo · 51% bio content
Client Reef
Reef × Paipo
[BRAND · LAUNCH]
2021BRAND
[014]
Surge Iconics
The athletes who built the energy-drink era, cut into one piece.
Director Aaron Lieber
Format Brand launch
Client Surge
Theme Iconic athletes · brand
Where California
Surge Iconics
[BRAND]
2025BRAND
[015]
Ian Calderon
Governor Announcement
A campaign launch, shot like the opening of a documentary.
Director Aaron Lieber
Subject Ian Calderon
Where California
Format Campaign film
Crossover Politics × storytelling
Ian Calderon Governor Announcement
[CAMPAIGN]
2025CAMPAIGN
[016]
Surfrider
Surfers' Point Restoration
A multi-year coastal restoration project, in progress.
Director Aaron Lieber
Format Documentary update
Where Ventura, California
Client Surfrider Foundation
Role Director · Lieber Films
Surfrider Surfers' Point Restoration
[DOC · CAUSE]
2025DOC
[017]
Surfrider
40 Years of Ocean Protection
Four decades of beach defense, told through the people who built it.
Director Aaron Lieber
Format Brand documentary
Where Multi-location
Client Surfrider Foundation
Role Director · Lieber Films
Surfrider 40 Years of Ocean Protection
[ANNIVERSARY]
2025DOC
[018]
Kelly Slater × Slater Designs
Three board launches with the 11-time world champion.
Director Aaron Lieber
Talent Kelly Slater
Format 3 board launches: Great White Twin · S-Boss · Boss Up
Where Surf Ranch · Open Ocean
Client Slater Designs
2023BRAND
[019]
G-Shock × Kanoa Igarashi
A pro surfer at 4 a.m., before anyone is watching.
Director Aaron Lieber
Talent Kanoa Igarashi
Where California
Format Brand film
Client G-Shock
G-Shock × Kanoa Igarashi
[BRAND · ATHLETE]
2023BRAND
[020]
Ready × Giannis Antetokounmpo
The brand hero from the same day shoot.
Film & Edit Aaron Lieber
Talent Giannis Antetokounmpo
Format Brand hero, 90s
Client Ready Nutrition
Where Milwaukee
Ready × Giannis Antetokounmpo · brand hero
[BRAND · ATHLETE]
2023BRAND
[021]
Puma × Dixie D'Amelio
When the creator economy met the athletic shoe brief. Three drops, three silhouettes.
Director Aaron Lieber
Talent Dixie D'Amelio
Where Los Angeles
Format 3-drop campaign: Mayze · RSX · RS X RED
Client Puma
2022BRAND
[022]
Surfrider
Fighting Climate Change with Nature
Coastal ecosystems as the front line against rising tides.
Director Aaron Lieber
Format PSA / cause film
Where California coast
Client Surfrider Foundation
Role Director · Lieber Films
Surfrider Fighting Climate Change with Nature
[CAUSE · CLIMATE]
2023PSA
[023]
The Wild
A meditation on nature, identity, and the journey into manhood. Grand Prize at REDirect Surf.
Director Aaron Lieber
Talent Noah Beschen
Camera RED 6K Dragon
Format Short film · 10 weeks shoot · 4 weeks edit
Presented by RED Digital Cinema · Surfer Magazine
Judges Taylor Steele · Jarred Land · Grant Ellis · Jamin Jannard
Award Grand Prize · REDirect Surf Film Festival
The Wild · Noah Beschen · REDirect Surf Grand Prize
★ Grand Prize
[REDIRECT SURF]
2015AWARD
[024]
Where Is My Mind
A creative exploration of light and skating.
Director Aaron Lieber
Format Concept · experimental short
Theme Light · skating · mood
Note Early Lieber Films work
Where Is My Mind
[CONCEPT · ART]
2014ART
[025]
Sony × G Master
Three brand films for Sony: G Master Perspectives in Hawaii and the Momentum series with Ian Eastwood and Disco Lines.
Director Aaron Lieber
Talent iJustine · Jenna Ezarik · Ian Eastwood · Disco Lines
Format 3 brand films · G Master Perspectives + Momentum series
Where Hawaii · Studio
Client Sony Alpha · Sony Electronics
2021BRAND
[026]
Asics × Dojo
A five-part Asics Tiger series profiling artists, athletes, and creators in their own dojos.
Director Aaron Lieber
Talent Hamad Jaman · Paul Cantu · Jay Battin · Allen Onyia · Bam Savage
Format 5-part brand series
Client Asics Tiger
2023BRAND
[027]
Manscaped × Refined
A product film for Manscaped's premium grooming line.
Director Aaron Lieber
Format Product launch · brand film
Product Refined collection
Client Manscaped
Manscaped Refined
[BRAND · LAUNCH]
2023BRAND
[028]
Tim Tadder × Epson
A two-spot Epson campaign with Tim Tadder. Aaron filming, Tim directing.
Director Tim Tadder
Film & Edit Aaron Lieber
Format 2-spot brand campaign
Client Epson
2023BRAND
[029]
Miller Lite × Chicago
"The taste Chicago can depend on." Two cuts, English and Spanish.
Director Aaron Lieber
Photographer Brett Nadal
Format 2-cut campaign · English + Spanish
Where Chicago
Client Miller Lite
2022BRAND
[030]
Puma × Dixie · Debut
Dixie D'Amelio's debut Puma sneaker and apparel collection. RS-X, Mayze, Defy Mid — self-expression for the "She Moves Us" platform.
Director Aaron Lieber
Talent Dixie D'Amelio · Puma ambassador
Format Brand hero · debut collection campaign
Released March 8, 2023 · PUMA.com · Foot Locker · Champs Sports
Where Los Angeles
Client Puma
Puma × Dixie
Puma × Dixie · Debut
[BRAND · DEBUT COLLECTION]
2023BRAND
[031]
Reef × Made & Molded
A documentary series profiling the surfers and creatives who shape the brand.
Director Aaron Lieber
Talent Brent Bielmann · Malu
Format 2-part docu series
Client Reef
2023DOC
[032]
Velveeta × Drip
A sideline brand activation captured at a Kansas City Chiefs home game.
Director Aaron Lieber
Format Vertical brand activation · 9:16
Where Kansas City · Arrowhead
Theme NFL game-day · brand experience
Client Velveeta
Velveeta × Drip
Velveeta Drip · Chiefs home game
[VERTICAL · NFL GAME-DAY]
2024BRAND
[033]
Marmon × The Wasp
Berkshire Hathaway's $13B industrial conglomerate handpicked seven engineers from thirty thousand to rebuild the 1911 Indy 500 winner by hand.
Director Aaron Lieber
Camera B Dan Mayfield
Format Brand documentary
Where Chattanooga, Tennessee
Client Marmon Holdings (Berkshire Hathaway)
Marmon × The Wasp
[DOC · HERITAGE BUILD]
2024DOC
Case Studies

Coming soon.

Long-form looks at select projects. Process, decisions, the choices that aged well, the ones that didn't.

First case studies arrive later this year.

Three crafts.
One company.

Director, cinematographer, documentary. Bid for any single piece, or for the full package.
001
Director
Branded storytelling, scripted narrative, and commercials. From a 30-second spot to feature length. For athlete-led brands and the agencies behind them.
002
Cinematographer
Signature water and action cinematography. Second-unit on larger productions where the camera needs to get where most rigs can't.
003
Documentary
Athlete and brand documentaries with multi-year access. Director of Bethany Hamilton: Unstoppable. Open to long-form athlete and brand projects.
§ 02 · Contact

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